On Brainwaves and Videos and Video Games
Prof. Luca Parra (CCNY Biomedical Engineering), On Brainwaves and Videos and Video Games
Thursday, February 09, 2017, 03:30 PM, NAC 4/156
What are the immediate neural response of the brain to natural stimuli, in particular audiovisual narratives and video games? To answer this question we record EEG while subjects are exposed to the identical audiovisual narratives and measure inter-subject correlation, which captures how similarly and reliably different people respond to the same natural stimulus. We find that inter-subject correlation of EEG is strongly modulated by attention, correlates with long term memory, and provides a quantitative estimate for “audience engagement”. In children and adolescents watching videos we find changes with age and gender that are consistent with an increase in diversity of brain responses as they mature. During video game play, which are unique experiences that preclude correlation across subjects, we measure the strength of stimulus-response correlations instead. We found that correlation with both auditory and visual responses drive the correlation observed between subjects for video and that they are are modulated by attention in video game play. Importantly, the strongest response to visual and auditory features had nearly identical neural origin suggesting that the dominant response of the brain to natural stimuli is supramodal.